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Google Encourages Mobile Optimization Of Sites
By Jen Williams
Expert Author
Article Date: 2011-06-17
It's impossible to predict the future with complete accuracy, but that doesn't mean that rising water and torrential rains should be ignored; even if there's not a flood on the way, the trend is pretty obvious. That's the way the world of technology is right now with mobile devices.
The tablet market has exploded, smartphones are cannibalizing their dumber cousins, and the introduction of additional competing products from Google, Microsoft, and Apple means this trend is likely to continue in force. In fact, some analysts predict that we have only a few short months - 19, to be specific - until mobile platforms become the most popular way to access the web.
That alone should be a sufficient reason for webmasters to create a mobile version of their site, but Tiffany Lin of the Google Retail Team has a lineup of additional incentives, including a few powerful statistics:
- 60% of time spent on mobile devices is spent on the web.
- 68% of users prefer a mobile-optimized site to a mobile app for browsing through products.
- 63% of adults have indicated that problems in any mobile transaction will lower their odds of completing the transaction.
- 58% of users expect that accessing a site on a mobile phone will provide a version of the site that loads more quickly.
- 40% of users will move on to a competing site if they don't like the mobile site you offer.
- Mobile web adoption is 700% faster than desktop web adoption was in the early phases of graphic browser.
While Lin acknowledges the value of having a web app, that outlet should be just one of many "touch points" on the mobile platform. The solution she, as well as the Google Retail Team, suggests is a comprehensive strategy that optimizes your entire site for mobile while taking advantage of other newly created mobile options.
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About the Author:
Jen Williams is a guest author for Pronet Advertising.
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