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Understanding The Use And Purpose Of Social Media
By Neville Hobson
Expert Author
Article Date: 2010-02-23
Here are three excellent new resources to add to your library of useful information to help you understand how social media fits into your overall business plans:
1. A CMO's Guide To The Social Media Landscape
A well-designed chart ( PDF download freely available) from CMO.com who say that social media marketing is expected to dominate this year with 81% of CMOs in the US planning to link their annual revenues to their social media investment.
2. The Corporate Social Networking Manifesto
Twenty-two credible suggestions from entrepreneur Loic Le Meur, one of the early-adopter pioneers of social media and an indefatigable champion of the value social media can bring to an organization, especially a start-up. Inspired, Loic says, by Robert Scoble's Corporate Weblog Manifesto from 2003.
3. Digital Marketing Guide: Social Media
What's the next Twitter, do I have to follow Shaq and who should tweet for my brand? Some of the questions in a credible collection of FAQ from AdAge.com that will provide you with some helpful information as you try and figure out where social media fits into your planning.
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About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.
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