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MSN Offers Profiling In Europe
By David A. Utter
Staff Writer
Article Date: 2006-01-11
A new tool from MSN allows advertisers to profile the potential audience for their campaigns and target particular demographics.
Ten European markets can be profiled with MSN's Profiler tool, Revolution UK reported. The free tool gives potential MSN advertisers the opportunity to find the best place on MSN to display ads to a particular group of people.
Marketers can select one of those markets on the site. Then, they choose a demographic to target: Gender, Age, Age & Sex, or Children in Household. After picking the demographic, the site returns the top ten MSN options for reaching that group.
Advertisers looking for the hard-to-find 18-24 Male group in Italy should try MSN Messenger, followed by Hotmail, to place a campaign. In the UK, MSN Spaces would be a better option than either Hotmail or Messenger.
The Profiler uses data from ComScore Media Metrix to populate the results for these profile requests; it currently uses data from Q3 2005. It's a response to demand from marketers for better information about campaign placement before shelling out money to run one on MSN.
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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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