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The Real-time Web Makes Everything Marketing's Responsibility
Here are several excerpts from a post that was originally written for Valeria Maltoni's excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself.
Date: 2009-12-30
New Google SERP Deals With Search Result Hierarchy
While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days.
Date: 2009-11-20
Does Site Registration Make Sense For Your Business?
A debate has raged for years as to whether you should place your juiciest content behind registration pages that visitors must fill out before seeing the good stuff. Some proponents argue that collecting that registration information is an ideal way to boost your marketing mailing lists.
Date: 2009-11-13
Protect your revenue and reputation with Rackspace Hosting Solutions
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further especially if your revenue or reputation depends on the web. Rackspace has reliable and secure hosting solutions to ensure your web site or application remain available and working for your business 24/7. With 100% network uptime guaranteed, one hour hardware fix and 24/7/365 Fanatical Support any downtime is minimal and weak links eliminated.
Date: 2009-11-12
Protect your revenue and reputation with Rackspace Hosting Solutions
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further especially if your revenue or reputation depends on the web. Rackspace has reliable and secure hosting solutions to ensure your web site or application remain available and working for your business 24/7. With 100% network uptime guaranteed, one hour hardware fix and 24/7/365 Fanatical Support any downtime is minimal and weak links eliminated.
Date: 2009-10-29
Understanding News Feed Differences With Facebook And Twitter
Facebook yesterday turned on a bunch of new features on its news feed (here is TechCrunch's writeup of the new features). It looks a lot more like FriendFeed, even though Facebook claims that the FriendFeed team didn't work on these new features.
Date: 2009-10-27
Try Facebook Ads now and reach 300 million people
Reach your target audience — segment by age, gender, location, interests and more. The diverse Facebook audience ranges from teens to seniors.
Date: 2009-10-22
Is Twitter Still Important To Businesses?
It's funny that so many really think that Twitter only started this year. It was actually founded back in 2006 and most professional internet marketers, search enthusiasts and regular bloggers were playing with it from the start.
Date: 2009-10-14
Try Facebook Ads now and reach 300 million people
Reach your target audience — segment by age, gender, location, interests and more. The diverse Facebook audience ranges from teens to seniors.
Date: 2009-10-13
Taking Social Media Ques From The Downing Street
The social media case I'm writing about today, UK-sponsored 10 Downing Street, is unique among the others in our series of 26 Social Media Marketing Examples In Detail.
Date: 2009-09-29
Ease yourself back into work with Rackspace Hosting
Have you come back in the office after your summer break to a flood of work and a mountain of emails? The last thing on your mind is going to be your servers and patching, updating and monitoring or worrying about your website uptime and performance.
Date: 2009-09-24
Pros And Cons To Link Buying
Online Marketing is Complex - One thing I believe about online marketing (and SEO in particular) is that the more rigid the advice the lower its value, particularly when it is cast out to a general audience. Why? Online marketing incorporates psychology, sociology, game theory, etc. The human mind is complex. Understanding how many of them work together (or against each other) is even more complex..
Date: 2009-09-18
Try Facebook Ads now and reach 250 million people
Reach your target audience - segment by age, gender, location, interests and more. The diverse Facebook audience ranges from teens to seniors.
Date: 2009-09-17
Ease yourself back into work with Rackspace Hosting
Have you come back in the office after your summer break to a flood of work and a mountain of emails? The last thing on your mind is going to be your servers and patching, updating and monitoring or worrying about your website uptime and performance.
Date: 2009-09-10
What Value Are You Getting From SEO?
I know you're thinking, "What does a castle have to do with measuring value from search engine optimization?". Nothing really, but I'm in England for the next week or two and didn't need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, so read on.
Date: 2009-09-09
Get more with a Rackspace Hosting Solution
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further not only do you benefit from reliable, secure and well supported hosting solutions, but now you can benefit from 1TB of bandwidth per server!
Date: 2009-08-27
Successfully Market Your Brand Online
Being perceived as an expert in your niche can play a great part in generating buzz, momentum and ultimately profits from your marketing efforts. If you're a small or medium business, being able to establish mindshare (the perception of yourself or your company as a player in your niche) is a key strategy for newer players. Here are 7 tips to achieving that goal.
Date: 2009-08-20
Flexible and robust hosting with Private Cloud
Does your business have different computing needs at different times of the week, month or year? Is your server estate a mix of different point solutions that have evolved over time? Do your internal customers all want something different - often at the same time? Is managing IT complexity taking up more and more of your time?
Date: 2009-08-13
Tips For Increasing Your Blog's Success
Here's a little secret, I've slowly and steadily been unsubscribing from SEO blogs for the past few months, and last week the total number of marketing blogs I read dropped below 10, and I think the time has come for an intervention. For a lot of you the time has come to ask yourselves does your blog suck ... and what are you doing to change it?
Date: 2009-08-06
Flexible and robust hosting with Private Cloud
Does your business have different computing needs at different times of the week, month or year? Is your server estate a mix of different point solutions that have evolved over time? Do your internal customers all want something different - often at the same time? Is managing IT complexity taking up more and more of your time?
Date: 2009-07-30
Creating The Best Keyword Density Over Your On-Page Content
The subject of keyword density has been open to debate for a long time. In the early days of search engine optimization, high keyword density was the order of the day, to the extent that you would have the same keyword repeated several thousand times on the page, in small print that matched the background color of the site.
Date: 2009-07-21
Protect your Revenue and Reputation
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further especially if your revenue or reputation depends on the web. Rackspace has reliable and secure hosting solutions to ensure your web site or application remain available and working for your business 24/7. With 100% network uptime guaranteed, one hour hardware fix and 24/7/365 Fanatical Support any downtime is minimal and weak links eliminated.
Date: 2009-07-16
What Positioning Means For SEO Strategies
Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
Date: 2009-07-01
Protect your Revenue and Reputation
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further especially if your revenue or reputation depends on the web. Rackspace has reliable and secure hosting solutions to ensure your web site or application remain available and working for your business 24/7. With 100% network uptime guaranteed, one hour hardware fix and 24/7/365 Fanatical Support any downtime is minimal and weak links eliminated.
Date: 2009-06-25
Common SEO Terms Used On A Daily Basis
The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the "language" of SEO. The list below has some of the more common optimization terms used on a daily basis, but we also have an older glossary that is somewhat more in depth.
Date: 2009-06-12
Protect your Revenue and Reputation
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further especially if your revenue or reputation depends on the web. Rackspace has reliable and secure hosting solutions to ensure your web site or application remain available and working for your business 24/7. With 100% network uptime guaranteed, one hour hardware fix and 24/7/365 Fanatical Support any downtime is minimal and weak links eliminated.
Date: 2009-06-11
Step into Summer with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! It's time to relax and enjoy the summer with free hosting until the Summer Solstice* so the sooner you sign up the more you get!
Date: 2009-05-28
Step into Summer with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! It's time to relax and enjoy the summer with free hosting until the Summer Solstice* so the sooner you sign up the more you get!
Date: 2009-05-14
Gaining Website Trust Through Link Building
One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day.
Date: 2009-05-05
Step into Spring with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! If you sign up with Rackspace in April, your cash flow improves even more as you get a month's free hosting.
Date: 2009-04-30
Title Tags Are Most Important To Quality Sites
I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site's TITLE tag. It's not the first time that I have mentioned how TITLE tags are key to relevance in Local Search - I'd previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.
Date: 2009-04-13
Step into Spring with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! If you sign up with Rackspace in April, your cash flow improves even more as you get a month's free hosting.
Date: 2009-04-09
UK Sees Largest Social Networking Penetration Increase
Some interesting research to get your day started: • 63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media.
Date: 2009-03-27
The Ultimate Flexibility in Hosting
In today's sophisticated, web 2.0 society there is a plethora of solutions available making it is difficult to choose what type of IT infrastructure is most suited to your business needs. For example do you need Managed Hosting or Cloud Hosting, and what are the advantages and disadvantages of each?
Date: 2009-03-25
The Ultimate Flexibility in Hosting
In today's sophisticated, web 2.0 society there is a plethora of solutions available making it is difficult to choose what type of IT infrastructure is most suited to your business needs. For example do you need Managed Hosting or Cloud Hosting, and what are the advantages and disadvantages of each?
Date: 2009-03-19
Should You "Follow" Everyone Back On Twitter?
A Twitter snob is someone who has a large gathering of Twitter followers, but yet is too "uppity" to follow many of them back. So is this going to hurt your brand on the micro blogging platform? Not really, and here's why... So in recent weeks, there's been a spate of discussion about "Twitter Snobs" - twitter users who don't follow many people back. Maybe following 200 people and have 20,000 follow them.
Date: 2009-03-11
Giving Thought To Your Site Avatars
If you include social media marketing as part of your online marketing strategy, give a little thought to your avatar. Actually, give a lot of thought. Overlooked as they are, they can be crucial to your branding strategy.
Date: 2009-02-20
The Ultimate Flexibility in Hosting
Your answers to these questions will influence what type of hosting you need. The good news is Rackspace Hosting, the World's leader in hosting, provides the ultimate choice for your business hosting needs. For every budget and every need, their is a Rackspace hosting solution.
Date: 2009-02-19
Streamline Costs with Cloud Hosting
Looking to cut hosting costs? You've come to the right place. Mosso, the Rackspace Cloud, offers solutions designed to reduce IT spending.
Date: 2009-02-12
The Hidden Costs of Cheap Hosting
Have you ever wondered how cheap providers can be so cheap? What are they compromising in order to do this? And can they stay financially viable in the long term? What would it mean to your business if your hosting provider experienced financial difficulties or worse, went under?
Date: 2009-02-05
Increasing SEO And Usability By Optimizing Blog Comments
With the release of WordPress 2.7 paged comments became a built in feature. By default, they are enabled on both new installs and upgrades. Where it may be good for usability, it may not be good for SEO.
Date: 2009-02-04
The Hidden Costs of Cheap Hosting
Have you ever wondered how cheap providers can be so cheap? What are they compromising in order to do this? And can they stay financially viable in the long term? What would it mean to your business if your hosting provider experienced financial difficulties or worse, went under?
Date: 2009-01-29
The Hidden Costs of Cheap Hosting
There are smart IT providers and there are cheap ones - which one would you trust your business with? When your business depends on the web, you need a hosting provider you can depend on!
Date: 2009-01-22
Update Your Sites Copyright To Improve SEO
This is search engine optimization tip number twenty five in our continuing series of Search Engine Optimization tips. All of our SEO tips are meant to be pretty specific in nature, should not take too long to read and review, and will be rather "short and sweet" and directly to the point.
Date: 2009-01-19
Save Money with Cloud Hosting.
These Cloud Hosting offers by Rackspace allow you to forget about dedicated server hardware so you will never again pay for resources to sit idle in a data center. And, when you do need the extra resources for large traffic spikes, they're available to you automatically and in very small increments. Used alone or in combination with one another, Cloud Sites and Cloud Files give you more scalability while at the same time allowing your business to reduce costs and capex spending during these tough economic times.
Date: 2009-01-15
Adjust Your Monetization Strategy
Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem.
Date: 2009-01-12
Smart Hosting Choices for Tough Economic Times from The Planet
When times are hard, you need to take every opportunity to deliver for your customers. That means reliable IT infrastructure - but how do you meet IT needs while conserving capital and managing expenses?
Date: 2009-01-12
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