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PPC Myths
1) You need to be number 1 - Leave your ego at the login, you do not have to rank number 1 for the campaign to work or to get volume. Concentrate and optimise on conversion and ROI. 2) You will pay 1p a click if there are no other advertisers.
Date:2007-12-18
How to Guarantee the Availability of Your Website or Application
Rackspace provides managed hosting solutions across all industries and company sizes. Our customers all have one thing in common, their web presence or online application is important to them. They therefore need a hosting provider who will guarantee the availability of their website or application and provide the greatest service, so they know their hosting is in safe hands.
Date:2007-12-17
UK Businesses - Jumpstart Your Business Today FREE!
The Kazeli Business Network is a powerful fresh way to connect thousands of business people from around the world. Utilize this unique business networking PLATFORM to generate new leads, find new product/service providers, and much more.
Date:2007-12-12
Exciting News For UK Small Businesses - Jumpstart Your Business Today FREE!
The Kazeli Business Network is a powerful fresh way to connect thousands of business people from around the world. Utilize this unique business networking PLATFORM to generate new leads, find new product/service providers, and much more.
Date:2007-12-05
How to Guarantee the Availability of Your Website or Application
Rackspace provides managed hosting solutions across all industries and company sizes. Our customers all have one thing in common, their web presence or online application is important to them. They therefore need a hosting provider who will guarantee the availability of their website or application and provide the greatest service, so they know their hosting is in safe hands.
Date:2007-12-03
Make sure your hosting can cope with the Christmas rush
The lead up to Christmas is a busy period for everyone and in particular if you do business on the internet — the last thing you need is to be let down by your hosting provider in this lucrative time. That's why Rackspace is offering to double your bandwidth until 2008 for all new servers bought in November 2007* to ensure you have the bandwidth in place to cope with the Christmas rush without having to pay for it!
Date:2007-11-26
AdSense Video in UK, Ireland, Canada
As soon as news reached that AOL released Video Ticker there also was an announcement that Google will be introducing AdSense Video Units to Canada, the UK & Ireland.
Date:2007-11-20
Make sure your hosting can cope with the Christmas rush
The lead up to Christmas is a busy period for everyone and in particular if you do business on the internet – the last thing you need is to be let down by your hosting provider in this lucrative time. That's why Rackspace is offering to double your bandwidth until 2008 for all new servers bought in November 2007* to ensure you have the bandwidth in place to cope with the Christmas rush without having to pay for it!
Date:2007-11-19
Great new way for UK businesses to increase sales and save money
You will be amazed at how a simple single solution will help you optimise your business. With , you can forget about the hassles of exporting from one software product and importing to another. It’s all available instantly enabling you to make ultra-fast responses to marketing demands.
Date:2007-11-14
Great new way for UK businesses to optimize productivity and maximize results
What's so unique about Kazeli? It combines the most essential business applications into a single platform, giving you the ultimate integrated solution.
Date:2007-11-07
Experience Is The Product
Peter Merholz of Adaptive Path has just posted a presentation on the topic "The Experience Is The Product" on slideshare, even better he has synced the recording of him presenting this in the UK.
Date:2007-10-30
Dedicated Servers for Demanding Websites.
As a web developer or designer you need a secure and reliable host as your reputation is at stake. You also need a provider who can react quickly to changing needs and new projects, providing the flexibility to scale in line with demand. Rackspace guarantee 100% network uptime, so you can trust them NOT to let you or your clients down.
Date:2007-10-29
McDonald's Becoming Biggest Wireless Broadband Access Provider In The UK
When McDonald's restaurants completes the roll out of its free wifi service across all its 1,200 UK restaurants later this year, it will become the country's biggest provider of free wireless broadband internet access.
Date:2007-10-10
Dedicated Servers for Demanding Websites.
As a web developer or designer you need a secure and reliable host as your reputation is at stake. You also need a provider who can react quickly to changing needs and new projects, providing the flexibility to scale in line with demand. Rackspace guarantee 100% network uptime, so you can trust them NOT to let you or your clients down.
Date:2007-10-08
Compartmentalizing Conversion
I am a avid reader of psychology books. I was actually preparing to master in psychology when a psychology professor asked me why. After he commented about not making enough money in psychology, I changed my educational path to marketing while studying psychology for fun on the side.
Date:2007-10-01
Managed Hosting for when Web Sites Really Matter
As a fully supported solution you no longer need to worry about patching, updating, troubleshooting, backups or the monitoring of your mail solution. Rackspace do it all for you with 24/7/365 LIVE support.
Date:2007-09-24
UK Survey: Blogs Drive Business Opportunities
A new survey on business blogging conducted in August by research firm Loudhouse - the results of which were presented at an event in London yesterday in which I participated - shows that blogs are rapidly becoming a credible tool for UK companies in generating business opportunities.
Date:2007-09-17
Managed Hosting for when Web Sites Really Matter
As a fully supported solution you no longer need to worry about patching, updating, troubleshooting, backups or the monitoring of your mail solution. Rackspace do it all for you with 24/7/365 LIVE support.
Date:2007-09-10
Open Season On Companies: Wikipedia Scanner
Since Virgil Griffith launched Wikipedia Scanner, it's been open season on organizations whose IP addresses are linked to changes made to entries on the popular DIY encyclopedia.
Date:2007-08-28
Fed up with wasting time and money on email downtime?
Managed Microsoft Exchange from Rackspace is a mail solution that has the best expertise, support and infrastructure in the Industry wrapped around it.
Date:2007-08-20
UK "How To" Searches Focus On CVs
We used to keep a pretty close eye on Google’s Zeitgeist; somehow, Hot Trends just isn’t the same. But Hitwise UK’s Heather Hopkins has constructed a Zeitgeist-like list of “how to” searches, and this is definitely worth checking out.
Date:2007-08-10
Fed up with wasting time and money on email downtime?
Managed Microsoft Exchange from Rackspace is a mail solution that has the best expertise, support and infrastructure in the Industry wrapped around it.
Date:2007-08-06
Facebook Is The Newest Site For Companies To Block
Neville Hobson writes that more than two-thirds of UK companies are blocking access to Facebook and similar sites based on the fear that employees will waste time rather than get work done.
Date:2007-07-31
Managed Hosting for when Web Sites Really Matter
Managed Microsoft Exchange from Rackspace is a mail solution that has the best expertise, support and infrastructure in the Industry wrapped around it.
Date:2007-07-30
Linkbait is About the WOW
When trying to describe link bait to someone outside the industry, it's a bit hard to get the idea across.
The problem is that link bait can be funny, sad, shocking, amazing and a bunch of other adjectives. Really, it's not necessarily about what you create, it's about the WOW factor.
Date:2007-07-20
Google, Microsoft Battle Could Trigger Healthcare Backlash
Wireless Healthcare, independent UK based analysts specialising in the application of mobile and wireless technology in the healthcare sector, says that the battle between Google and Microsoft could trigger a backlash in healthcare.
Date:2007-07-09
BBC Faces Probable Loss To YouTube
Talk about new media versus old: a report from Hitwise indicates that YouTube may soon overtake the main BBC site in terms of UK visits. “Last week, BBC.co.uk ranked #14 among All Categories of websites with 0.82% of all UK Internet visits compared to...
Date:2007-06-22
Frequently Encountered Blog Linking Mistakes
When reading other people's blogs, you can encounter a multitude of linking problems that thousands of bloggers are making, either when linking to people within their own posts, or when they are commenting.
Date:2007-06-04
Google Disabling Adsense Accounts
A fairly standard thread over at WMW (fairly dry topic; insane amount of responses very few of which actually say anything) about Google recently informing loads of Adsense publishers that their accounts are being disabled because "their business model is not a good fit for Adsense".
Date:2007-05-21
Pushing The Distributed Communication Envelope
Canadian blogger Mark Evans has a thoughtful post about how to communicate better. He talks about the tools - phone, email, SMS, IM, etc - and concludes that face-to-face is the be-all and end-all of communication between people.
Date:2007-04-30
Finding Social Search
I had the opportunity to participate in a panel discussion at the Search Engine Strategies show in NY all about Social Media Optimization. It was interesting to see how the idea has progressed and search pros are implementing tactics and techniques for social media marketing.
Date:2007-04-16
Marketers - Must They Specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a counterpoint, too, when specialization gets out of control.
Date:2007-04-02
Site Revenue Generation Options
Today I got to thinking a lot more seriously about revenue generation options for monetising websites. Although I’ve pretty much doubled my Adsense earnings over the past month, it’s still not a huge amount.
Date:2007-03-16
Managing Emerging Brands, Dealing with PR Fallout
It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me.
Date:2007-03-02
Creating A Successful Website On A Small Budget
Yuri thinks so and wrote a post last week entitled Create a small business website on a small budget to tell you what you need to think about if you want to get it done.
Date:2007-02-16
IT Support, The Crucial Factor For Your Business
Long gone are the days when IT systems consist of poor-performing PCs, Notebooks & Servers with an IT support company that is unreliable and has slow response times. Well, that is how it should be!
Date:2007-01-30
Where Websites Are Concerned, Less Is More
I chanced to find a most staggering item on Karen Blakeman's Blog entitled UK Government to Close Down Web Sites. The UK headline sounds most upbeat: Minister and experts announce major progress in first year of Transformational Government strategy...
Date:2007-01-23
Latent Semantic Indexing - The Future Of SEO
The major search engine Google has now incorporated a new element into its search algorithms called Latent Semantic Indexing. This element allows for better search results by comparing the search terms you enter into its engine to the content of the page in a whole new way.
Date:2007-01-08
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