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What Positioning Means For SEO Strategies
Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
Date: 2009-07-01
Protect your Revenue and Reputation
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further especially if your revenue or reputation depends on the web. Rackspace has reliable and secure hosting solutions to ensure your web site or application remain available and working for your business 24/7. With 100% network uptime guaranteed, one hour hardware fix and 24/7/365 Fanatical Support any downtime is minimal and weak links eliminated.
Date: 2009-06-25
Common SEO Terms Used On A Daily Basis
The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the "language" of SEO. The list below has some of the more common optimization terms used on a daily basis, but we also have an older glossary that is somewhat more in depth.
Date: 2009-06-12
Protect your Revenue and Reputation
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further especially if your revenue or reputation depends on the web. Rackspace has reliable and secure hosting solutions to ensure your web site or application remain available and working for your business 24/7. With 100% network uptime guaranteed, one hour hardware fix and 24/7/365 Fanatical Support any downtime is minimal and weak links eliminated.
Date: 2009-06-11
Step into Summer with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! It's time to relax and enjoy the summer with free hosting until the Summer Solstice* so the sooner you sign up the more you get!
Date: 2009-05-28
Step into Summer with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! It's time to relax and enjoy the summer with free hosting until the Summer Solstice* so the sooner you sign up the more you get!
Date: 2009-05-14
Gaining Website Trust Through Link Building
One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day.
Date: 2009-05-05
Step into Spring with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! If you sign up with Rackspace in April, your cash flow improves even more as you get a month's free hosting.
Date: 2009-04-30
Title Tags Are Most Important To Quality Sites
I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site's TITLE tag. It's not the first time that I have mentioned how TITLE tags are key to relevance in Local Search - I'd previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.
Date: 2009-04-13
Step into Spring with Rackspace Hosting
Outsourcing your hosting makes commercial sense, it unlocks capital in hardware for more revenue generating initiatives. Outsourcing to Rackspace® can help even further! If you sign up with Rackspace in April, your cash flow improves even more as you get a month's free hosting.
Date: 2009-04-09
UK Sees Largest Social Networking Penetration Increase
Some interesting research to get your day started: • 63% of companies plan to increase their social media marketing budgets this year, with social network advertising alone estimated to rise over 17% this year to $2.35 billion! However 39% of companies find it somewhat difficult and 20% find it very difficult to measure social media.
Date: 2009-03-27
The Ultimate Flexibility in Hosting
In today's sophisticated, web 2.0 society there is a plethora of solutions available making it is difficult to choose what type of IT infrastructure is most suited to your business needs. For example do you need Managed Hosting or Cloud Hosting, and what are the advantages and disadvantages of each?
Date: 2009-03-25
The Ultimate Flexibility in Hosting
In today's sophisticated, web 2.0 society there is a plethora of solutions available making it is difficult to choose what type of IT infrastructure is most suited to your business needs. For example do you need Managed Hosting or Cloud Hosting, and what are the advantages and disadvantages of each?
Date: 2009-03-19
Should You "Follow" Everyone Back On Twitter?
A Twitter snob is someone who has a large gathering of Twitter followers, but yet is too "uppity" to follow many of them back. So is this going to hurt your brand on the micro blogging platform? Not really, and here's why... So in recent weeks, there's been a spate of discussion about "Twitter Snobs" - twitter users who don't follow many people back. Maybe following 200 people and have 20,000 follow them.
Date: 2009-03-11
Giving Thought To Your Site Avatars
If you include social media marketing as part of your online marketing strategy, give a little thought to your avatar. Actually, give a lot of thought. Overlooked as they are, they can be crucial to your branding strategy.
Date: 2009-02-20
The Ultimate Flexibility in Hosting
Your answers to these questions will influence what type of hosting you need. The good news is Rackspace Hosting, the World's leader in hosting, provides the ultimate choice for your business hosting needs. For every budget and every need, their is a Rackspace hosting solution.
Date: 2009-02-19
Streamline Costs with Cloud Hosting
Looking to cut hosting costs? You've come to the right place. Mosso, the Rackspace Cloud, offers solutions designed to reduce IT spending.
Date: 2009-02-12
The Hidden Costs of Cheap Hosting
Have you ever wondered how cheap providers can be so cheap? What are they compromising in order to do this? And can they stay financially viable in the long term? What would it mean to your business if your hosting provider experienced financial difficulties or worse, went under?
Date: 2009-02-05
Increasing SEO And Usability By Optimizing Blog Comments
With the release of WordPress 2.7 paged comments became a built in feature. By default, they are enabled on both new installs and upgrades. Where it may be good for usability, it may not be good for SEO.
Date: 2009-02-04
The Hidden Costs of Cheap Hosting
Have you ever wondered how cheap providers can be so cheap? What are they compromising in order to do this? And can they stay financially viable in the long term? What would it mean to your business if your hosting provider experienced financial difficulties or worse, went under?
Date: 2009-01-29
The Hidden Costs of Cheap Hosting
There are smart IT providers and there are cheap ones - which one would you trust your business with? When your business depends on the web, you need a hosting provider you can depend on!
Date: 2009-01-22
Update Your Sites Copyright To Improve SEO
This is search engine optimization tip number twenty five in our continuing series of Search Engine Optimization tips. All of our SEO tips are meant to be pretty specific in nature, should not take too long to read and review, and will be rather "short and sweet" and directly to the point.
Date: 2009-01-19
Save Money with Cloud Hosting.
These Cloud Hosting offers by Rackspace allow you to forget about dedicated server hardware so you will never again pay for resources to sit idle in a data center. And, when you do need the extra resources for large traffic spikes, they're available to you automatically and in very small increments. Used alone or in combination with one another, Cloud Sites and Cloud Files give you more scalability while at the same time allowing your business to reduce costs and capex spending during these tough economic times.
Date: 2009-01-15
Adjust Your Monetization Strategy
Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem.
Date: 2009-01-12
Smart Hosting Choices for Tough Economic Times from The Planet
When times are hard, you need to take every opportunity to deliver for your customers. That means reliable IT infrastructure - but how do you meet IT needs while conserving capital and managing expenses?
Date: 2009-01-12
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