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07.29.10 Why Alt Tags Are Essential To Your SEO  By Bill HartzerThis is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one, are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. In fact, this search engine optimization tip is pretty simple, but may take a long time to complete: check the image alt tags on your web pages. For this particular search engine optimization tip, let's review your image Alt Tags and putting keywords in your Alt Tags. What exactly is an Alt Tag? Let's take a look at what Wikipedia says about Alt Tags. Wikipedia explains what an Alt Tag really is: "The alt attribute is used in HTML and XHTML documents to specify text that is to be rendered when the element to which it is applied cannot be rendered. In HTML 4.01, the attribute is required for the img and area element types."  Wikipedia actually tells us that Alt Tags are really a Misnomer. They say that: "The alt attribute is commonly, but incorrectly, referred to as an image's "alt tag". It is not intended to provide "pop up" text or tooltips when a user's mouse hovers over the image, though alt text has historically been presented in this way in some web browsers; HTML's title attribute is intended for supplementary information that can be used in this way. (To use alt correctly and suppress the tooltip that some web browsers generate, a web author can use an empty title attribute.)". Alt Tags are really technically called "alt attributes". But, let's just call them Alt Tags because that's what I'm used to calling them. How do you use an Alt Tag? It's pretty simple, really. Alt Tags are added to images, in the html code when the image is called for in the html code of the web page. The easiest thing to do is to insert the image on the page and then add or edit the alt tag. Take a look at the alt tag example from NetMechanic. The keywords that describe that image is put into the alt tag for the image.  What is important here is that each image on your web site contains a unique Alt Tag or "alt attribute". The keywords used should describe the image perfectly. Try to be as specific as possible. For example, when I added the screen capture of the NetMechanic example of the image alt tag usage, I used the keyword phrase "Image Alt Tag example". I believe that it perfectly describes what you will find when you look at that image. Continue reading this article. About the Author: Bill Hartzer currently is the President of BillHartzer.com, a Strategic Online Marketing Consultancy that includes services such as search engine optimization, social media marketing, and online reputation management. Bill Hartzer formerly managed the Search Engine Marketing division of Vizion Interactive and MarketNet, leading interactive marketing and website design firms in the Dallas, Texas area. |
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