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03.09.10 Blogging Is Important To Your Overall SEO Strategy  By Bill Hartzer When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. There are several reasons why I recommend adding a blog, and I would equate the importance of having blog to the importance of having an email newsletter. An email newsletter is important because it allows you to keep in touch with your current customers and your potential customers. We all check our email on a regular basis but we may forget to browse the websites of companies that we've done business with before. And there's a good chance that if someone has bought something from you before then they may buy again-especially if you give them a great deal.  Adding a blog to your current website, even if it is a "corporate style website" for your business is important. Great website design does cost a lot of money, and putting together a great looking website is time consuming, especially if you want great copy. And once you are really happy with everything (your product pages or your list of services), there is not a great chance that you are going to want to change your website content anytime soon. I know several corporate websites that have not updated their products and services web pages for at least six months. But after 6 months, your product page tends to become "stale". Sure, it may convert a lot of people into sales leads or customers who actually buy your products, but in terms of the overall internet experience, we tend to like web pages that have been updated recently. They're more "timely" and "fresh". Unless your website is informational in nature and is about a historical event, your website content needs to be updated on a regular basis, especially when it comes to search engine optimization. There tends to be what I call a "newness factor" in that some search engines, especially Google, will give some additional "brownie points" to you when your content is updated. Your web page will get a boost in the search engine rankings, which tends to bring in more website traffic: and then rankings may fall as the web page or the content becomes older. If you update your website's content, people will notice. Your competitors may be watching what you do, and when you update something it might get their attention and they'll come look. And the search engines will notice, as well. Continue reading this article. About the Author: Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com. |
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