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02.23.10 Understanding The Use And Purpose Of Social Media  By Neville Hobson Here are three excellent new resources to add to your library of useful information to help you understand how social media fits into your overall business plans: 1. A CMO's Guide To The Social Media Landscape 
A well-designed chart ( PDF download freely available) from CMO.com who say that social media marketing is expected to dominate this year with 81% of CMOs in the US planning to link their annual revenues to their social media investment. 2. The Corporate Social Networking Manifesto Twenty-two credible suggestions from entrepreneur Loic Le Meur, one of the early-adopter pioneers of social media and an indefatigable champion of the value social media can bring to an organization, especially a start-up. Inspired, Loic says, by Robert Scoble's Corporate Weblog Manifesto from 2003. 3. Digital Marketing Guide: Social Media What's the next Twitter, do I have to follow Shaq and who should tweet for my brand? Some of the questions in a credible collection of FAQ from AdAge.com that will provide you with some helpful information as you try and figure out where social media fits into your planning. Comments About the Author: Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology. Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com. |
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