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09.18.09 Pros And Cons To Link Buying  By Aaron WallOnline Marketing is Complex - One thing I believe about online marketing (and SEO in particular) is that the more rigid the advice the lower its value, particularly when it is cast out to a general audience. Why? Online marketing incorporates psychology, sociology, game theory, etc. The human mind is complex. Understanding how many of them work together (or against each other) is even more complex. There are hundreds or thousands of ways to win a market. Each idea is a tool that has potential risks and potential rewards on a per market and per project basis. Link Building in 2003 With link buying people get emotional and just consider it out of the question. Back when I got started as an SEO, many SEOs were considered spammers simply because they even did any link building at all. Why? • It was amazingly effective. • It was time consuming and expensive work that many established SEOs did not want to do for their clients. Since then the web graph has got amazingly polluted and paid links are treated similarly to how link building efforts were treated back then. Few SEO Tips Are Universal Rand recently stated that he no longer recommends paid links. If you philosophically didn't believe in buying links then why would you spend $1,000,000+ building a web graph of link data? What good is researching all the link data if you take link buying off the table as one of the options? Most of the competing links that you can replicate will require some level of payment. Sure link buying does not make sense for everyone, but it makes a lot of sense for some businesses. And if you don't buy links then there is little purpose to link research tools, IMHO.
The potential risks & ROI in link buying are not the same for everyone. Saying link buying is off the table is like saying keyword research is off the table. Sure if you are TechCrunch you don't need to do keyword research to succeed, but it still wouldn't hurt to consider it. Waiting in Obscurity is a Real Cost Let's say that you are starting a brand new project and have 0 market momentum - a position almost every successful webmaster starts from at some point in time. I don't think there is risk in buying a few links because you have to start from somewhere. Most of the people who launched new websites in the past year will be out of it by the end of next year. The biggest online risk for new webmasters is perpetual obscurity. While being obscure you are not... • building brand and momentum • building cashflow • building customer loyalty • optimizing conversion flows • catching up with established competitors who are re-investing into growing their businesses Continue reading this article. About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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