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01.19.09 Update Your Sites Copyright To Improve SEO  By Bill Hartzer This is search engine optimization tip number twenty five in our continuing series of Search Engine Optimization tips. All of our SEO tips are meant to be pretty specific in nature, should not take too long to read and review, and will be rather "short and sweet" and directly to the point. This search engine optimization tip has to do with something that you might have forgotten to do: update your copyright date. Not following along with our Search Engine Optimization Tips? You might want to take a look at the recap of search engine optimization tips I posted. There are a lot more search engine optimization tips coming in the future. In fact, to keep up with these SEO tips you might want to subscribe to our SEO RSS Feed. This search engine optimization tip is probably something that you probably forgot about, which we actually need to do at the beginning of each year: update the copyright data on all of the web pages on your web site. This actually does have to do with search engine optimization, and I will explain that in a minute. Technically speaking, the date of the copyright indicates the year the content was created or published. For articles or blog posts on your web site, I typically recommend that the date when it was published is actually added towards the top of the article or blog post (depending on your blog's template, it might be included near the title of the blog post, under it, or in a sidebar somewhere. It might actually be located in the URL, as well, especially if it is a blog post. But, the actual copyright date should appear somewhere it your web site's footer.
For example, if you look at the footer of our site, you'll see something like this:  As you can see, we have updated our date to 2009. Take a look at your web site. Look to see if you have updated your copyright date. If you have not updated it yet (maybe it's even a few years old?), then I suggest that you update it. Why? Well, here is where the search engine optimization part comes in: it forces you to review your site's web pages and, if you update the web page manually, then you will have updated every page on your web site: the search engines will notice this change and they may re-crawl your web site as a result. There's a "last modified date" on each of the web pages on your site: and if it's updated then it might cause the search engines to respider that web page, especially if they haven't in a while. The copyright notice, and how it's displayed on your web site, really can vary; the style that you use is really up to you. In fact, if you take a look at here, you will see several different various of the copyright notice: Continue reading this article. About the Author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster’s Vizion Interactive’s already robust search engine marketing and social media marketing offerings. |
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