UK PR Agencies Are Not Capitalizing On Social Media

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08.28.08

UK PR Agencies Are Not Capitalizing On Social Media

By Sally Falkow

Study shows almost 80 % have no social media services. It would seem that most UK PR agencies missed the Cluetrain.

According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the clue are based in London, says the BigMouth Media report. 28% of the London based PR firms offer Internet PR services and 14% of them blog.

"If PR is to properly address the challenges and opportunities that new media offers, the industry must invest in relevant services and training at all levels. Those failing to do so run the long-term risk of losing out in the inevitable battle for the online communications market." Adam Parker, Chief Executive of online news distribution company webitpr.

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About the Author:
Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences.

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