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06.04.07
Frequently Encountered Blog Linking Mistakes
 By
Andy Beard
When reading other people's blogs, you can encounter a multitude of linking problems that thousands of bloggers are making, either when linking to people within their own posts, or when they are commenting.
Linking to Top Level Domains Rather Than Posts
There are multiple benefits for both you and the blog or website you link to if you use deep linking to related content using search engine friendly links, especially for blogs using some method to remove nofollow.
• Anchor Text - If you are linking to good information, you want other people to be able to find it - using a search engine friendly link helps the search engines understand what the content you are linking to is about.
• Related Content - Links between related high quality content are the best form of links for search engine optimization, and for your own readers.
• Use trackback when you link - that provides a clear notification to another blog owner that you are joining in the conversation with them, often with an email notification
• Links Equals Traffic - most blog themes display
trackbacks
• Links Equals Juice - on blogs using various forms of dofollow it creates a backlink with your choice of anchor text, which is great for SEO. Reciprocal links between related content are still extremely valuable
• Karma - give other people the kind of quality links you would like to receive - if the link is buried among 20 other links in a list it is almost worthless. If the link is a star in a 10 x 10 grid like a certain meme that is floating around, IT IS USELESS
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You will notice that I also use this to my advantage for internal linking, and I even leave trackback for my own posts on rather than using a plugin to switch it off. It is all great related linking, though it helps to have your trackbacks displayed below the comment box to stop things becoming messy.
Note: I am not saying the occasional link to a top level domain is a bad thing, but even then it is good to use some suitable anchor text.
I frequently see things like "Andy Beard wrote a great post on XYZ" and the link would be with my name to the home page. That link might be useful for a couple of days, but then the blog post will be buried in my archives. Permalinks on blogs are there for a reason… use them!
Using A Link From Google Search Results
I always know when someone has made a rushed effort in compiling a collection of links about a subject. Almost always what they have done is performed a search in Google, and rather than clicking through on a link before copying it, they just copy and paste from the Google search results… a huge mistake
I see it all the time, and it is so painfully obvious by how ugly the links look that it is a redirect, I can't understand how these slip through.
Here is a normal link to my review of PayPerPost Direct
http://andybeard.eu/2007/05/payperpost-direct-review.html
Continue reading this article.
About the Author:
Andy Beard - Niche Marketing - Blog search engine perfomance, Wordpress and general niche and affiliate marketing tips.
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