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03.20.06
Social Bookmarking For The Enterprise
 By
Neville Hobson
Tagging and social bookmarking - two phrases much in vogue today as the means with which individuals can track information online and connect it with their own and other people's interests.
A new venture called Cogenz looks as though it might address a need for social bookmarking within organizations, providing employees with the means to tag and connect with co-workers:Cogenz aims to fill that need. It won't be suitable for every single organisation, I'm sure, but our ambition is to do for enterprise bookmarking what Socialtext has done for enterprise wikis. The man behind Cogenz is Niall Cook, the head of the online communication practice at PR group Hill & Knowlton in the UK.
In a post on the Cogenz blog on Saturday, Niall outlines how he thinks the service could appeal to organizations:
[…] There are clear benefits to companies from using social bookmarking software across the organisation, for example:
* Research functions could share information about clients, prospects and industry trends
* Product development teams could collect and share product ideas and features
* Sales and marketing staff could gather consumer and competitive intelligence
* Public relations teams could share news coverage
* Management could quickly and easily see the collective intelligence of their organisation, and the connections between employees
Cogenz has not yet launched but will be in private beta soon. I'm observing developments with keen interest.
About the
Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Family
Feuds On The Internet
 By
David A. Utter
The eternal struggle between parents and offspring over keeping a bedroom clean moved online, where Dad embarrassed Daughter and Daughter took revenge on Dad.
The Guardian UK reported on Steve Williams, the programmer behind ShameIt. Williams created the site as he followed through on a threat to expose his 20-year-old daughter Claire's unkempt room with photographs.
Said Williams of the whole kerfuffle:
"It started off as a flippant remark, with me saying to Claire if you don't sort your room out I am going to put that pic on the internet," he said. "It had the desired effect. Her bedroom is not immaculate, but it's a hundred times better. My son has started keeping his tidy too. He's living in fear of being outed!
"Claire is absolutely mortified. She has only just started speaking to me again."
Claire also got back at her dad for her newfound fame, presumably after she had finished cleaning up her room. She contacted her father's friends, who provided Claire with certain photographs of Dear Old Dad that she could post online:
"All my friends feel sorry for Claire so they're ganging up on me," said Mr Williams, of Whitehaven, Cumbria. "They've managed to dig out photos of me drunk and dancing round with a handbag at a party, and also put pictures of my garage on to show it's not just Claire who's untidy.
"The boot's on the other foot now, but I suppose I deserve it."
Fortunately, this family feud doesn't look like it will take on the status of a true all-out battle, with objects being thrown and children being disowned by their parents. The only shootout taking place uses cameras instead of weapons.
Meanwhile, ShameIt has gained some notice beyond the United Kingdom. Williams noted that he has had visits from Japan and New Zealand, and even did a radio interview with a Brisbane, Australia station.
However, the success has its price, and the site could be shutdown according to a report in the News & Star due to hosting costs, unless a sponsor can be found.
About the
Author:
David Utter is a staff writer for WebProNews covering technology and business. |
