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02.14.06
The New PR In Manchester
 By
Neville Hobson
Just finalizing preparations for my participation in a terrific conference taking place in Manchester, England, this week, which sees the Angels of The North team reunited again - Philip Young, Chris Rushton, Tom Murphy, Elizabeth Albrycht, Stuart Bruce and me, Neville Hobson.
Delivering The New PR - How Blogs, Podcasts and RSS Can Work For You (PDF) will take place on Wednesday 15 February at the Lancashire County Cricket Club at Old Trafford near Manchester.
Participation costs £125 +VAT for CIPR members; £145 +VAT for everyone else. Over 90 communicators have already signed up for the event. There's still space and time for more - you can sign up online.
About the
Author:
Neville Hobson is the author of the popular NevOn blog which focuses on business communication and technology.
Neville is currentlly an independent communication practitioner helping companies build dynamic relationships with customers, employees, shareholders and other key audiences and influencers. Visit Neville Hobson's blog: NevOn.
Are You An SEO-funded Blogger Shill?
 By
Nathan Weinberg
Robert Scoble says that some SEO's are paying bloggers to do some link juicing.
Even more troubling? Are the search engine optimization companies that are hiring bands of bloggers to link to certain things so they get better Google Juice (higher relevancy on Google). They do this without reporting that they are doing this.
And he clarifies in the comments:
SEO's are hiring networks of "authoritative" bloggers to link to their stuff. That locks everyone else out.
Seriously? Who has the lack of integrity to do something like that?
Oh, who am I kidding! I am willing to put money down that there are people reading this post right now who are thinking, "Where do I sign up!?"
I don't see how any sort of decent, popular blogger could get away with linking to poker-phentermine-coolness.super_dee_dooper.com and not get caught. Wouldn't their reader immediately notice the crap spammy links?
The only answer I have: That the only companies doing the paying are those that run large, reputable websites that want gobs of link juice. How would you know if I linked to nytimes.com that I wasn't paid by an SEO (hired by the Times) to do so? You wouldn't, and you'd continue to read the Times' website instead of one that I would normally link to because I considered them a better source.
This whole idea depresses me. Can we catch and out these people? Please?
About the
Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.
Visit the InsideGoogle blog. |
