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Top Articles
The True Worth of Copywriting
[2012-01-25] When starting out as a copywriter, there is one question that always remains firmly in your mind - how on earth do I price my services?
Preparing for Client Meetings and 'The Pitch'
[2012-01-09] In business, sooner or later you will be faced with presenting a pitch. For some people, that isn't a problem. But for many, they would rather poke their eyes out with a red hot poker than face a potential new client.
Why Your Blog Comments Don’t Get Published
[2011-12-22] Ever wonder why you sometimes leave comments on blogs, but find they are not published?
Top 20 Social Media Do's and Don'ts
[2011-12-16] If you're business isn't on Facebook and Twitter, then this post isn't for you except to tell you to consider setting up a Facebook page and Twitter profile ASAP.
Promoting You And Your Brand By Guest Blogging
[2011-12-07] A great way to get your name or your brand name ‘out there' is by asking bloggers to review your products or publish guest blog posts for you.
How To Optimize Your Business’ Google Plus page for Ranking and Results
[2011-11-18] Google finally took the wraps of their Google Plus pages for business last week. So now it's time for you to jump on board and create this vital web presence for your business.
We've collated this quick guide on how to optimise your business' Google Plus page for better rankings and results - just so you get it right from the outset.
Blog Usability – How to Reach Your Blogging Happy Place
[2011-11-02] Congratulations! You're a blog owner. It has a catchy name. After submitting a blog post, you're amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that "Cool Blogger". Next year, you'll retire to some tropical island because your blog success is like winning the lottery. Or not.
Finding the Perfect Blog Voice
[2011-10-19] There are oodles of blogs out there covering just about every subject under the sun.
Reasons To Get Your Business On Facebook Now
[2011-10-05] Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:
Ways To Make Your Press Release Visible
[2011-09-21] Writing a press release is one thing, making sure it gets read is entirely different.
Checking Out Facebook's New Privacy Features
[2011-08-26] Mark Zuckerberg is the smartest social thinker I've met on my journey through life. He's frequently misunderstood because he's, well, generally too far in front of us. I remember meeting Doug Engelbart, the guy who invented the mouse (and showed it to us back in 1967 - way before Apple shipped the first consumer machine in 1984 that used it).
6 Reasons To Use WordPress As Your Non-profit's Web Platform
[2011-08-11] One question/issue I continue to hear from non-profits and small businesses is this: I need a Web site (or update/revamp my existing Web site), but can't afford one.
Write For Readers First And Search Engines Second
[2011-07-22] Content drives the internet and therefore search results - that's probably why many people are still writing articles for the search engines rather than for people.
Using Different Approaches To Understanding Your Customers
[2011-07-01] A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer.
Google Encourages Mobile Optimization of Sites
[2011-06-17] It's impossible to predict the future with complete accuracy, but that doesn't mean that rising water and torrential rains should be ignored; even if there's not a flood on the way, the trend is pretty obvious. That's the way the world of technology is right now with mobile devices.
Can You Make Marketing Decisions Based On Numbers?
[2011-06-02] I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on to new ideas, not rehashing the same one over and over. But there is one subject that I have been talking about in various forms since 1999 when I first brought it up at IBM, and there seems no sign of stopping. It's about making digital marketing decisions based on metrics. No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message.
If You Try To Appeal To Everybody, You're Doomed
[2011-05-18] What is a Marketing Strategy and How Do I Get One
Different Ways To Promote Your Content
[2011-05-06] "Build it and they will come".
Are You Making The Most Of Web Leads?
[2011-04-22] The internet has revolutionised the way people shop and research.
Now practically any piece of information you need is at your fingertips. A quick Google search will find you local suppliers, research material and that obscure pram you have been searching for with an iPod dock.
What everyone ought to know about special offers!
[2011-04-08] Do you provide special offers to people, as a way to encourage them to make a purchase? If you do, here are some things you really need to know in order to get the best results possible and avoid some common mistakes!
One Great Idea to Increase Your Sales And Profits
[2011-03-25] If you want to increase the number of clients you have or boost your sales figures, here's a quick marketing tip for you: "People buy for their reasons, not yours!" Most small business owners make the mistake of selling their services, based on what THEY think matters. In other words, they look at their product or service and because they know it so well, they assume they ALSO know why each individual person wants to buy it.
Adding Custom Content to New Facebook Pages
[2011-03-11] As we widely reported here and around the web, the new Facebook Page update also came with the announcement that Facebook would no longer support the Static FBML app that so many folks are using to create and display custom tabs and content. In fact, Facebook claims that March 10th is the last day you can install the FBML app.
Add A Question And Answer System To Increase Your Organic Traffic
[2011-02-25] I've been taking an in-depth look at Answerbase.com. It is an easy to use, yet powerful, question and answer platform that can be integrated into your existing site without the having to write any of the code yourself.
Who Owns Contributers' Content?
[2011-02-11] There's an interesting debate online at the minute about the AOL purchase of The Huffington Post for $315 million dollars. The debate isn't so much about the price - of the amount, $300 million is expected to be straight cash - but more around the contributors to The Huffington Post over the years, and the belief that they are owed some of that money.
If Crisis Occurs Are You Ready?
[2011-01-28] What constitutes a crisis? Discovering that someone has left a review saying they saw a mouse at your restaurant is certainly disconcerting. But is it a crisis? No. The social media monitors in your organization need to have a mutual understanding of what is a real crisis and what the subsequent escalation procedures are.
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