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Top Articles
Only 1% of SMEs Use Social Media
[2012-05-09] Can that really be true? Well, it is according to a recent article in The Drum.
Pitching For Guest Blogging Slots
[2012-04-25] You want to widen your audience and what better way to do that than pitching for guest blogging slots. Did you notice I used the word pitching?
Build A Better Business Blog
[2012-04-11] Here are 5 ideas to help you build a better business blog, based on my own experiences and my observations of the world's best commercial bloggers.
Marketing Jobs In The UK
[2012-03-27] As part of our extensive monthly research into the average salaries of Internet related Marketing and Developer Jobs across the UK we have produced the trend graph below. The figures are based on advertised salaries and were gathered just last week and so this is as up to date as you can get!
How to Hack YouTube for Social Media Marketing Success
[2012-03-15] If reading that title didn't fill you with a healthy dose of skepticism, you're either an eternal optimist or a newcomer to the field of social media marketing. Since the rise of YouTube, brands have tried to create viral videos for marketing success.
The World Mourns Davy Jones
[2012-02-29] And then there were three.
Avoid These Common Blogging Errors
[2012-02-24] When business bloggers come to me for advice on how to make their blog more valuable, there are 4 tips I seem to give more than any others. Here they are, for those of you who want their blog to deliver better results. I hope you find them useful.
Maximizing LinkedIn Polls' Potential
[2012-02-10] LinkedIn has gone beyond merely being a place for hopeful unemployed guys to hang around awaiting their next big break. It's a way for business experts to hang out and interact with like-minded people and find the folks who show knowledge in their markets on a day-to-day basis.
The True Worth of Copywriting
[2012-01-25] When starting out as a copywriter, there is one question that always remains firmly in your mind - how on earth do I price my services?
Preparing for Client Meetings and 'The Pitch'
[2012-01-09] In business, sooner or later you will be faced with presenting a pitch. For some people, that isn't a problem. But for many, they would rather poke their eyes out with a red hot poker than face a potential new client.
Why Your Blog Comments Don’t Get Published
[2011-12-22] Ever wonder why you sometimes leave comments on blogs, but find they are not published?
Top 20 Social Media Do's and Don'ts
[2011-12-16] If you're business isn't on Facebook and Twitter, then this post isn't for you except to tell you to consider setting up a Facebook page and Twitter profile ASAP.
Promoting You And Your Brand By Guest Blogging
[2011-12-07] A great way to get your name or your brand name ‘out there' is by asking bloggers to review your products or publish guest blog posts for you.
How To Optimize Your Business’ Google Plus page for Ranking and Results
[2011-11-18] Google finally took the wraps of their Google Plus pages for business last week. So now it's time for you to jump on board and create this vital web presence for your business.
We've collated this quick guide on how to optimise your business' Google Plus page for better rankings and results - just so you get it right from the outset.
Blog Usability – How to Reach Your Blogging Happy Place
[2011-11-02] Congratulations! You're a blog owner. It has a catchy name. After submitting a blog post, you're amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that "Cool Blogger". Next year, you'll retire to some tropical island because your blog success is like winning the lottery. Or not.
Finding the Perfect Blog Voice
[2011-10-19] There are oodles of blogs out there covering just about every subject under the sun.
Reasons To Get Your Business On Facebook Now
[2011-10-05] Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:
Ways To Make Your Press Release Visible
[2011-09-21] Writing a press release is one thing, making sure it gets read is entirely different.
Checking Out Facebook's New Privacy Features
[2011-08-26] Mark Zuckerberg is the smartest social thinker I've met on my journey through life. He's frequently misunderstood because he's, well, generally too far in front of us. I remember meeting Doug Engelbart, the guy who invented the mouse (and showed it to us back in 1967 - way before Apple shipped the first consumer machine in 1984 that used it).
6 Reasons To Use WordPress As Your Non-profit's Web Platform
[2011-08-11] One question/issue I continue to hear from non-profits and small businesses is this: I need a Web site (or update/revamp my existing Web site), but can't afford one.
Write For Readers First And Search Engines Second
[2011-07-22] Content drives the internet and therefore search results - that's probably why many people are still writing articles for the search engines rather than for people.
Using Different Approaches To Understanding Your Customers
[2011-07-01] A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer.
Google Encourages Mobile Optimization of Sites
[2011-06-17] It's impossible to predict the future with complete accuracy, but that doesn't mean that rising water and torrential rains should be ignored; even if there's not a flood on the way, the trend is pretty obvious. That's the way the world of technology is right now with mobile devices.
Can You Make Marketing Decisions Based On Numbers?
[2011-06-02] I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on to new ideas, not rehashing the same one over and over. But there is one subject that I have been talking about in various forms since 1999 when I first brought it up at IBM, and there seems no sign of stopping. It's about making digital marketing decisions based on metrics. No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message.
If You Try To Appeal To Everybody, You're Doomed
[2011-05-18] What is a Marketing Strategy and How Do I Get One
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