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Top Articles
Why Alt Tags Are Essential To Your SEO
[2010-07-29] This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips, like this one, are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point.
Format & Publish Your Content Across Multiple Platforms
[2010-07-16] Wouldn't it be great if you become one of the first publishers of magazines exclusively for iPad, or become a big time sensation in the blogging world with your tiny iPhone? Publisha can make these visions come to life.
Building A Stronger Ranking With A Crawler Friendly Link Structure
[2010-06-25] Search engines needs to see content in order to list pages in their massive keyword indices database. Search engine bots needs to be able to crawl the link structures. The spiders needs to be able to find the pathway of a website.
Using Social Media To Boost Your SEO Campaign
[2010-06-09] Social Media is big, how are you using social media for your business? Are you utilizing it for SEO in linking campaign, local search, or to increase your brand? Whatever the answer all of the above is fine. Where social media shine is the use of the popular sites like Facebook, Twitter, and FourSquare to name a few.
Using Twitter To Gain Greater Blog Traffic
[2010-06-04] Blogs are becoming more popular by the minute; for each subject of interest, there is bound to be something out there to satisfy that taste. But it is not enough to simply exist and hope that visitors will find you.
Is Your Company Struggling With Change?
[2010-05-21] In this blog, I've been talking about creating "Wow" experiences for customers. In today's Search Insider column, I talked about how technology may bring us full circle to our core purpose and more intimate relationships with our customers. The two ideas are really aligned.
Adding Site Bread Crums To Increase SEO Ranking
[2010-05-04] This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point.
Giving Your Blog An Extra SEO PuSH
[2010-04-22] If you have a blog or a website with a RSS (real simple syndication) feed and you haven't heard of the new PuSH protocol then I have a treat for you. A little while back, Google announced a new open source protocol quirkily called PubSubHubbub, or PuSH for short. In Google's own words PuSH is "a simple, open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom and RSS."
Adding Consistency And Leverage To Your Social Media Strategy
[2010-04-07] This is the best ad I've seen in months. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport:
Gaining More Business Connections Through Your Blog
[2010-03-24] Remember in high school, when someone would throw a party when their parents were out of town? At first, you knew everyone at the party. They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything.
Keeping Focused On Your PPC Campaign After It 'Succeeds'
[2010-03-19] It appears that there are still a number of people out there who implement a paid search campaign in AdWords and then once it is operating at an acceptable level proceed to switch their minds off and forget about it.
Blogging Is Important To Your Overall SEO Strategy
[2010-03-09] When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. There are several reasons why I recommend adding a blog, and I would equate the importance of having blog to the importance of having an email newsletter. An email newsletter is important because it allows you to keep in touch with your current customers and your potential customers.
Understanding The Use And Purpose Of Social Media
[2010-02-23] Here are three excellent new resources to add to your library of useful information to help you understand how social media fits into your overall business plans:
Behavioral Targeting Matters To Your Site Ranking
[2010-02-10] In the early days of the WWW (ie: 1990-2000) what mattered was your ability to stuff your webpages with keyword rich text, in the hopes that the unsophisticated search engine bots would index common and obscure phrases and direct users to your pages when a user typed in an obscure Yoda-like "nano cheap".
Search Engines Change Stance On URLs In Variables
[2010-01-25] Did you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren't careful, they could fall victim to a new onslaught of duplicate content issues.
Increasing Your Google Rank With Twitter And Facebook
[2010-01-19] Google is the first to tell us that links from relevant and important sites are always a great way to get more traffic and increase your ranking in the search engines. But what about links from new platforms such as Twitter and Facebook?
The Real-time Web Makes Everything Marketing’s Responsibility
[2009-12-30] Here are several excerpts from a post that was originally written for Valeria Maltoni's excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here:
The Negative Effect Comment Spam Can Have On Your Site
[2009-12-02] Last last night I found out from my friend Shaun who runs a UK SEO Company that Google are now advising about comment spam and reinclusion requests. Here is the official proclamation of best practice in the eyes of Google I should note that Google classifies their post as "Webmaster Level: Beginner"
New Google SERP Deals With Search Result Hierarchy
[2009-11-20] While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days.
Does Site Registration Make Sense For Your Business?
[2009-11-13] A debate has raged for years as to whether you should place your juiciest content behind registration pages that visitors must fill out before seeing the good stuff. Some proponents argue that collecting that registration information is an ideal way to boost your marketing mailing lists. Others say that it ruins your search marketing and is nasty to your visitors. Who's right?
Understanding News Feed Differences With Facebook And Twitter
[2009-10-27] Facebook yesterday turned on a bunch of new features on its news feed (here is TechCrunch's writeup of the new features). It looks a lot more like FriendFeed, even though Facebook claims that the FriendFeed team didn't work on these new features.
Is Twitter Still Important To Businesses?
[2009-10-14] It's funny that so many really think that Twitter only started this year. It was actually founded back in 2006 and most professional internet marketers, search enthusiasts and regular bloggers were playing with it from the start.
Taking Social Media Ques From The Downing Street
[2009-09-29] The social media case I'm writing about today, UK-sponsored 10 Downing Street, is unique among the others in our series of 26 Social Media Marketing Examples In Detail. Unlike the other list-members who use social media as a means to convince people to buy/utilize a separate product or service, the sole purpose of the UK Government's social media efforts is to promote use of the UK Government's social media efforts.
Pros and Cons to Link Buying
[2009-09-18] Online Marketing is Complex - One thing I believe about online marketing (and SEO in particular) is that the more rigid the advice the lower its value, particularly when it is cast out to a general audience. Why? Online marketing incorporates psychology, sociology, game theory, etc. The human mind is complex. Understanding how many of them work together (or against each other) is even more complex.
What Value Are You Getting From SEO?
[2009-09-09] I know you're thinking, "What does a castle have to do with measuring value from search engine optimization?". Nothing really, but I'm in England for the next week or two and didn't need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, so read on.
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