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Top Articles
What Positioning Means For SEO Strategies
[2009-06-30] Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
Common SEO Terms Used On A Daily Basis
[2009-06-12] The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the "language" of SEO.
Using Organic Anchor Text To Rank Higher
[2009-05-27] If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the "chain" might be rusty. You might need to update them, and even vary them a bit.
Gaining Website Trust Through Link Building
[2009-05-05] One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day.
Title Tags Are Most Important To Quality Sites
[2009-04-13] I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site's TITLE tag. It's not the first time that I have mentioned how TITLE tags are key to relevance in Local Search - I'd previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.
UK Sees Largest Social Networking Penetration Increase
[2009-03-27] Some interesting research to get your day started:
Should You "Follow" Everyone Back On Twitter?
[2009-03-11] A Twitter snob is someone who has a large gathering of Twitter followers, but yet is too "uppity" to follow many of them back. So is this going to hurt your brand on the micro blogging platform? Not really, and here's why...
Giving Thought To Your Site Avatars
[2009-02-20] If you include social media marketing as part of your online marketing strategy, give a little thought to your avatar. Actually, give a lot of thought. Overlooked as they are, they can be crucial to your branding strategy.
Increasing SEO And Usability By Optimizing Blog Comments
[2009-02-04] With the release of WordPress 2.7 paged comments became a built in feature. By default, they are enabled on both new installs and upgrades. Where it may be good for usability, it may not be good for SEO.
Update Your Sites Copyright To Improve SEO
[2009-01-19] This is search engine optimization tip number twenty five in our continuing series of Search Engine Optimization tips. All of our SEO tips are meant to be pretty specific in nature, should not take too long to read and review, and will be rather "short and sweet" and directly to the point. This search engine optimization tip has to do with something that you might have forgotten to do: update your copyright date.
Adjust Your Monetization Strategy
[2009-01-14] Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem. If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!
Embedding SEO Into Your Company
[2008-12-23] There is a big difference between working on your own sites, and working on sites that belong to others.
Using SEO as an Extension of Marketing
[2008-12-03] When I was about 1 year into the field of SEO my friend brought me over to his parent's house for a winter break for a few days. His dad is a genius (in about every way possible) and worked at the time as an archivist that digitized old content collections for media companies. I told him of what I did (SEO) and he told that I should learn XSLT, and that Google would soon kill the field of SEO.
Increase Site Traffic Easily And Affordably
[2008-11-10] Many people doing business online have great websites but don't seem to be selling anything. Their products or services are top-notch, and their looks both professional and unique. So why aren't they making any money? The issue is that it really doesn't matter how amazing your website is if no one ever sees it.
Keyword Research is an ongoing SEO Process
[2008-10-23] Keyword research is the foundation of search engine optimization. Understanding what words and phrases that people are using to search for your products and services and then optimizing your site to target those phrases is the essence of SEO.
Picasa's Privacy Vulnerabilities Repaired
[2008-10-06] Google's photo storing app Picasa Web Albums had a bit of a privacy vulnerability.
Entering Social Media For The First Time?
[2008-09-29] For anyone entering the minefield that social media can be for the very first time, the excitement and eagerness can soon turn into fear and uncertainty. Fear of not knowing where to start and uncertainty of which social media sites and tools you should be using. Don't worry, we've all been there (and in a way, we're all still there as well).
Web Marketing Checklist for Product Pages
[2008-09-16] What this is about: This list covers multiple issues for individual product pages. These are the pages which generally provide information on a single product only.
UK PR Agencies Are Not Capitalizing on Social Media
[2008-08-28] Study shows almost 80 % have no social media services. It would seem that most UK PR agencies missed the Cluetrain.
Your Affiliates Can Quickly Become Your Leading Competitors
[2008-08-11] Because of the low cost of online distribution a company can quickly grow from being one of your affiliates, to one of your leading sales channels, to being the leading competitor. And once they grow into a destination you can't just cut them off without hurting your customers or your brand, as Ryanair will soon find out.
Linking To Your Home Page
[2008-08-01] Your web site's home page is the most important page on your web site. So, it is important to make sure that the search engines know that your most important web page is your home page. This sounds pretty obvious. However, it's important to make sure that your internal linking is correct.
What Does SEO Do Besides Increase Sales?
[2008-07-07] SEO is a hot topic for Online Marketing blog with the most recent posts, "Rushing Your SEO Doesn't Mean Quicker Results" and "Should Companies Hire Multiple Search Marketing Firms?".
The Role of the Internet for European Consumers
[2008-06-20] Fleishman-Hillard (via) together with Harris Interactive released a Digital Influence Index Study.
Free Website Reviews Come With A Risk
[2008-05-29] SMM has now launched a very useful website mini-review service. In doing market research on other website review services, some interesting aspects came to light that many will find of interest.
Google Changing Trademark Policy In The UK
[2008-04-04] Good news for naughty affiliates. Nightmare for real brands.
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