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Top Articles
Blogging Is Important To Your Overall SEO Strategy
[2010-03-09] When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. There are several reasons why I recommend adding a blog, and I would equate the importance of having blog to the importance of having an email newsletter. An email newsletter is important because it allows you to keep in touch with your current customers and your potential customers.
Understanding The Use And Purpose Of Social Media
[2010-02-23] Here are three excellent new resources to add to your library of useful information to help you understand how social media fits into your overall business plans:
Behavioral Targeting Matters To Your Site Ranking
[2010-02-10] In the early days of the WWW (ie: 1990-2000) what mattered was your ability to stuff your webpages with keyword rich text, in the hopes that the unsophisticated search engine bots would index common and obscure phrases and direct users to your pages when a user typed in an obscure Yoda-like "nano cheap".
Search Engines Change Stance On URLs In Variables
[2010-01-25] Did you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren't careful, they could fall victim to a new onslaught of duplicate content issues.
Increasing Your Google Rank With Twitter And Facebook
[2010-01-19] Google is the first to tell us that links from relevant and important sites are always a great way to get more traffic and increase your ranking in the search engines. But what about links from new platforms such as Twitter and Facebook?
The Real-time Web Makes Everything Marketing’s Responsibility
[2009-12-30] Here are several excerpts from a post that was originally written for Valeria Maltoni's excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here:
The Negative Effect Comment Spam Can Have On Your Site
[2009-12-02] Last last night I found out from my friend Shaun who runs a UK SEO Company that Google are now advising about comment spam and reinclusion requests. Here is the official proclamation of best practice in the eyes of Google I should note that Google classifies their post as "Webmaster Level: Beginner"
New Google SERP Deals With Search Result Hierarchy
[2009-11-20] While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days.
Does Site Registration Make Sense For Your Business?
[2009-11-13] A debate has raged for years as to whether you should place your juiciest content behind registration pages that visitors must fill out before seeing the good stuff. Some proponents argue that collecting that registration information is an ideal way to boost your marketing mailing lists. Others say that it ruins your search marketing and is nasty to your visitors. Who's right?
Understanding News Feed Differences With Facebook And Twitter
[2009-10-27] Facebook yesterday turned on a bunch of new features on its news feed (here is TechCrunch's writeup of the new features). It looks a lot more like FriendFeed, even though Facebook claims that the FriendFeed team didn't work on these new features.
Is Twitter Still Important To Businesses?
[2009-10-14] It's funny that so many really think that Twitter only started this year. It was actually founded back in 2006 and most professional internet marketers, search enthusiasts and regular bloggers were playing with it from the start.
Taking Social Media Ques From The Downing Street
[2009-09-29] The social media case I'm writing about today, UK-sponsored 10 Downing Street, is unique among the others in our series of 26 Social Media Marketing Examples In Detail. Unlike the other list-members who use social media as a means to convince people to buy/utilize a separate product or service, the sole purpose of the UK Government's social media efforts is to promote use of the UK Government's social media efforts.
Pros and Cons to Link Buying
[2009-09-18] Online Marketing is Complex - One thing I believe about online marketing (and SEO in particular) is that the more rigid the advice the lower its value, particularly when it is cast out to a general audience. Why? Online marketing incorporates psychology, sociology, game theory, etc. The human mind is complex. Understanding how many of them work together (or against each other) is even more complex.
What Value Are You Getting From SEO?
[2009-09-09] I know you're thinking, "What does a castle have to do with measuring value from search engine optimization?". Nothing really, but I'm in England for the next week or two and didn't need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, so read on.
Successfully Market Your Brand Online
[2009-08-20] Being perceived as an expert in your niche can play a great part in generating buzz, momentum and ultimately profits from your marketing efforts. If you're a small or medium business, being able to establish mindshare (the perception of yourself or your company as a player in your niche) is a key strategy for newer players. Here are 7 tips to achieving that goal.
Tips For Increasing Your Blog's Success
[2009-08-06] Here's a little secret, I've slowly and steadily been unsubscribing from SEO blogs for the past few months, and last week the total number of marketing blogs I read dropped below 10, and I think the time has come for an intervention. For a lot of you the time has come to ask yourselves does your blog suck … and what are you doing to change it?
Creating The Best Keyword Density Over Your On-Page Content
[2009-07-21] The subject of keyword density has been open to debate for a long time. In the early days of search engine optimization, high keyword density was the order of the day, to the extent that you would have the same keyword repeated several thousand times on the page, in small print that matched the background color of the site.
What Positioning Means For SEO Strategies
[2009-06-30] Though the term "search engine positioning" is a little more antiquated sounding than "search engine optimization," it has some interesting connotations that may bridge the gap between marketing people who are savvy about the internet and those who aren't up to speed on the ever-changing face of the search marketing world.
Common SEO Terms Used On A Daily Basis
[2009-06-12] The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the "language" of SEO.
Using Organic Anchor Text To Rank Higher
[2009-05-27] If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the "chain" might be rusty. You might need to update them, and even vary them a bit.
Gaining Website Trust Through Link Building
[2009-05-05] One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day.
Title Tags Are Most Important To Quality Sites
[2009-04-13] I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site's TITLE tag. It's not the first time that I have mentioned how TITLE tags are key to relevance in Local Search - I'd previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.
UK Sees Largest Social Networking Penetration Increase
[2009-03-27] Some interesting research to get your day started:
Should You "Follow" Everyone Back On Twitter?
[2009-03-11] A Twitter snob is someone who has a large gathering of Twitter followers, but yet is too "uppity" to follow many of them back. So is this going to hurt your brand on the micro blogging platform? Not really, and here's why...
Giving Thought To Your Site Avatars
[2009-02-20] If you include social media marketing as part of your online marketing strategy, give a little thought to your avatar. Actually, give a lot of thought. Overlooked as they are, they can be crucial to your branding strategy.
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